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StoreCited
Free tool

Free Product Schema (JSON-LD) Generator

Build a Product JSON-LD starting point from facts that are visibly present on the page.

Product schema labels price, availability, brand, and product attributes in JSON-LD; this generator does not validate those facts. First check whether your theme or apps already emit a Product graph, then keep every generated value aligned with visible content and validate it before publishing.

Only add rating & reviews if they're genuinely shown on the page — fabricating review markup violates Google's guidelines.

Your JSON-LD
{
  "@context": "https://schema.org",
  "@type": "Product"
}

Paste into your theme's product template (inside <head> or near the product), then verify with Google's Rich Results Test.

Frequently asked questions

What is Product schema (JSON-LD)?
Product schema is machine-readable JSON-LD describing fields such as name, price, availability, brand, and ratings. Valid markup can make a page eligible for supported Google product experiences; it does not guarantee a rich result, ranking, AI recommendation, or citation.
Where do I put the generated code?
Paste it into your product page template — in Shopify, that's usually the product template or theme.liquid within the document head. Then confirm it works with Google's Rich Results Test.
Should I add rating and review fields?
Only if those reviews are genuinely visible on the page. Adding AggregateRating markup for reviews that aren't shown violates Google's structured-data policies and risks a manual action.
Does this work for WooCommerce and other platforms?
The JSON-LD vocabulary is platform-agnostic, but implementation is not. Check existing markup, template ownership, selected variants, markets, and visible values before adding it to any platform. No schema type is guaranteed to be used by every search or AI product.

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