Blog
Public storefront evidence for AI search
No fluff, no AEO mysticism: practical, opinionated writing on verifiable inputs, sampled outcomes, and the line between them.
June 19, 2026·8 min read
Why AI May Skip Your Store: A Six-Layer Evidence Audit
Use a six-layer Shopify evidence audit to diagnose access, product truth, buyer answers, and measurement gaps without pretending to predict AI selection.
AEOecommerceAI search
Read May 28, 2026·8 min read
ChatGPT Shopify Store Audit: A Public-Readiness Teardown
See how to audit a Shopify storefront for public ChatGPT readiness across delivery, product truth, crawler access, schema, and honest sampled outcomes.
ChatGPTShopifystorefront audit
Read May 12, 2026·8 min read
Comparison Pages That Help Buyers Decide: An Evidence-First Playbook
Build fair Shopify comparison pages with declared criteria, primary evidence, limitations, disclosures, accessible tables, and an update workflow.
comparison pagesecommercecontent strategy
Read April 22, 2026·8 min read
Which Shopify Structured Data Should You Fix First? A Risk-Based Triage
Prioritize Shopify structured data by buyer harm and factual conflict: fix Product and Offer truth first, then identity, hierarchy, and articles.
Shopifystructured dataschema
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