AI search, in plain English
The vocabulary of answer engine optimization — defined for people who run stores, not search engineers.
Answer Engine Optimization (AEO)
Improving accessible, answer-first content while measuring answer-surface outcomes separately.
Generative Engine Optimization (GEO)
Publishing verifiable public evidence for retrieval systems and measuring sampled generated answers.
AI Search Visibility
Observed mentions, citations, or presence across a defined prompt and answer-surface sample.
Answer Engine
A system that answers a question directly instead of returning ten blue links.
AI Overviews
Google's AI-generated summaries that appear above traditional search results.
llms.txt
An optional emerging navigation file that some AI-oriented tools may choose to interpret.
AI Shopping Assistant
AI that recommends specific products when shoppers ask what to buy.
Structured Data
Machine-readable markup such as JSON-LD that explicitly describes visible entities and facts.
Product Schema
Structured data describing a product's name, price, availability, and attributes.
FAQ Schema
Structured data that labels genuine questions and answers already visible on the same page.
Entity SEO
Making public brand facts and relationships consistent enough to identify and verify the same entity.
Query Fan-Out
How AI search breaks one question into many sub-queries to assemble an answer.
Retrieval-Augmented Generation (RAG)
A pattern that combines generation with retrieved sources or data at answer time.
AI Citation
When an AI answer references or links your store as a source.
AI Visibility Score
A 0–100 readiness score for observable crawlability, structured-data, content, and entity signals—not a citation probability.
Agentic Commerce
Commerce where software agents can research, compare, prepare carts, and—in supported, authorized flows—help transact under shopper or merchant instructions.
LLM Optimization
Improving public content and evidence for retrieval systems without promising model selection.
LLM SEO
Applying search and publishing disciplines to public LLM-retrieval readiness and sampled outcomes.
Noindex Tag
A robots meta or X-Robots-Tag directive telling compliant search engines not to index a fetched URL.
Zero-Click Search
A search that gets answered directly on the results page or inside an AI answer, so the person never clicks through to a website at all.